Our Services

Phia uses qualitative methods to ensure community voices are amplified when designing public health solutions. We design and conduct all aspects of qualitative research projects to support your project needs.

  • Develop data collection instruments

  • Collect and manage data

  • Analyze and synthesize results

  • Produce reports and manuscripts on findings

  • Prepare presentations for community dissemination

  • Conduct trainings on qualitative research methods

How do we use qualitative research to support our clients?

Here are 5 examples of the wonderful ways we get to use qualitative methods to support our clients:

  • Developing a shared decision-making tool for patients and healthcare providers to discuss oral versus long-acting PrEP for HIV prevention

    In-depth interviews to inform development of a prototype, exit interviews with patients and providers following mock interactions to pilot the tool, analysis to tweak and refine the prototype

  • Engaging community perspectives for health equity impact assessments

    In-depth interviews and community conversations to ensure patients and community members’ perspectives are heard when health care facilities plan changes to how and or where services will be delivered

  • Conducting a needs assessment for developing a health equity curriculum

    Key informant interviews with leadership and in-depth interviews with employees of an organization to understand where gaps in understanding health equity exist to inform tailored curriculum content

  • Assessing the impact made by recipients of place-based diabetes grants

    Analyzing textual data to evaluate program impacts on food security and access at the community level as well as impact made on systems level change

  • Informing development of systems-level initiatives to strategically address the unique health needs of older individuals experiencing homelessness

    Key stakeholder interviews across the legal, clinical, and non-profit sectors to develop solutions for addressing the complex medical needs of this population

Do you need qualitative research support?

 Why choose Phia?

We are flexible and responsive to your project needs:

  • We can take your project from start to finish or be brought in at any stage to support your needs.

  • We can help you fill gaps, shift strategies, alleviate overworked teams, address mid-course changes – wherever you are in your project, we want to help move you forward.

  • We pride ourselves on gaining an understanding of your project, context, and needs quickly and delivering needed results.

We have 20 years of public health experience working in government, academia, and healthcare including:

We have a proven track record of:

  • Developing and implementing successful public health interventions domestically and abroad

  • Conducting multi-country research studies

  • Successful completion of government-funded grants

  • Ability to work in different cultural contexts and settings

  • Designing and evaluating programs with marginalized populations

  • Experience with projects focused on the social and structural determinants of health

  • Deep commitment to health equity and rights-based, social justice-oriented public health projects